You may have heard that the Obama campaign is transforming the campaign organization into a movement for grassroots action. It has its own Executive Director and an introductory video by the First Lady.
Will people who signed up for a political campaign now sign up to be active in their own local areas? For what causes or issues?
It remains to be seen. What is interesting from a marketing standpoint is the desire not to abandon an existing community. It's what, for example, the March of Dimes was able to do.
It will be interesting to watch.