Monday, January 21, 2013

Social Media for Good IV

You may have heard that the Obama campaign is transforming the campaign organization into a movement for grassroots action.  It has its own Executive Director and an introductory video by the First Lady.

Will people who signed up for a political campaign now sign up to be active in their own local areas? For what causes or  issues?

It remains to be seen. What is interesting from a marketing standpoint is the desire not to abandon an existing community. It's what, for example, the March of Dimes was able to do.

It will be interesting to watch.

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