The Country Garden center in Hyannis, MA had a surplus of tulip bulbs at the end of the fall selling season. They could have just thrown them in the compost pile. Instead, they decided to offer them to a local non-profit and asked their Facebook fans to nominate an organization to receive them. They got a reasonable response for a week-long event in a small population area, during Christmas season at that! They probably also got more Facebook Likes, which they are working on. Great idea!